Wellink Telecom Trading Limited


Wiring up Global Market with B2B2C Platform


“eBay Sourcing Matching Platform takes our business international by selling onto popular online sales channel. It offers a simple, quick and inexpensive solution serving as a springboard of digital transformation for SMEs. I hope this new channel can bring us a stable, reliable and sustainable sales revenue in the long run.”

Mr. Eric Lee, Director


As the coronavirus weighs heavily on Hong Kong retail market, Wellink Telecom Trading Limited (Wellink), an importer and distributor of mobile phone in the midstream of the supply chain, is also facing headwinds. The company used to run on a well-established business network and relationships with its local retailers, but this traditional business model is gradually replaced by the digital work flow under the new normal. The company recognized the need to change, but as an SME with limited capital and resources, finding a cost-effective new sales model can be a daunting task.



Participated at GS1 Hong Kong’s seminars about digital transformation, Wellink found eBay Sourcing Matching Platform is an appropriate and affordable solution for SMEs, providing a simple mechanism that eliminates the tedious fulfillment process, freeing the company time and resources to concentrate on their core businesses.

The operating process is simple – SMEs, like Wellink, can simply upload the product information onto the SoldEazy Platform, where more than 6,000 eBay’s top sellers who attain excellent reviews or the authorized retailers will be able to select the uploaded product for sale. Once customer pays for the product on eBay, the seller then place order to Wellink, and arrange shipment to deliver the goods direct to customer. Besides improving the cash flow for Wellink, the platform saves a lot of cost concerning website development and digital marketing.

The company has listed a number of mobile phones on the matching platform and expecting to be resold by the top sellers. The company anticipates that a wider product variety will be available in future. Upon making profit, they plan to invest in online advertising to boost sales and expand to global markets, thereby minimize the impact of declining local sales.

GS1 standards used or solution (s) / service (s) applied

• eBay Sourcing Matching Platform




Bay Sourcing Matching Platform support Wellink to jumpstart e-Commerce business and benefit from: 

1. Generating income at low set-up cost that meets the needs of SMEs and even micro enterprises;
2. Starting and managing easily without learning complex e-commerce techniques;
3. Operating at 24/7, helping to offset the risk of waning physical retail sales;
4. Shifting from traditional B2B to online wholesaling for business sustainability.

About the Company

Running an integrated business in trading, service and environmental protection, Wellink Telecom Trading Limited (Wellink) is a wholesaler of mobile phones, tablets and accessories. Found in 2000, Wellink has more than 20 years of cross-border trading experience, with revenue reaching over HK$15 million per year. Headquartered in Hong Kong, its procurement network covers Europe, the US, Asia Pacific and other countries around the world.

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