Elite Tea Promotes Tea Culture & Sales with 1QR
Background
Va Luen International founded Elite Tea to promote Chinese tea culture. The brand made use of tech and internet to target the young segment, aiming to advocate the wonder of tea experience and drive sales.
Solution
The brand uses 1QR to let consumers scan with mobile for diversified product information, and taps into digital coupon solution to create promotion campaign to boost purchase intention.
Benefits
The product details that 1QR showed help bolster consumer trust, interactions and preference; whereas the digital coupon helps stimulate trial and re-purchase by new and old customers, driving sales and monitoring campaign effectiveness.
Background
Chinese tea culture boasts tremendous breadth and depth, from tea art, tea ceremony, tea etiquette and more. To promote the incredible culture, Va Luen International founded Elite Tea in 2023, sharing the wonder and the charm of tea experience. The company, endowed with over 60 years of tea expertise, sources its products globally from South Africa and Taiwan, and hosts unique rendezvous to convene tea connoisseurs and new fans in Hong Kong.
To spread the traditional tea drinking passion to the young, Elite Tea has made use of online marketing tools, like the prevalent QR code scanning with mobile phones, to demonstrate the quality of its tea products and the art of tea drinking. 
Solution - 1QR & Digital Coupon Boost Trust & Spending
The classic series of Elite Tea, “7 emotions tea”( 「七情茶」), and other merchandises are available in its own online shop and Manson Shop. The brand not only uses GS1 GTIN (barcode) for product listing and check-out, but also adopts GS1 HK’s 2D barcode 1QR that allows consumers to simply scan and learn the product details, driving offline and online traffic with links to the e-shop.
1QR, a QR code built on GS1 Digital Link, can connect to a myriad of product information that enables business partners and consumers get whatever details they want, an ideal example of “one code for multiple uses”.
Build Trust with Diversified Info
Alluded to different human sensations, the “7-emotions tea” hopes to draw users to care for their body and mind, ease stress and nurture wellness with the tea. The brand utilises 1QR platform to show customers the products’ details like origin, ingredients, etc., helping to elevate the users’ tasting experience.
Upon the tea product series acquired SDG Certification for "No. 12 - Responsible Consumption and Production", it is quickly uploaded onto the 1QR platform to boost the goodwill of the purpose-driven consumers, increasing their buying desire and possibly sales.
Drive traffic with Discount and Develop Loyalty
The company further adopts GS1 HK’s Digital Coupon to give out discounts via social media, instant messaging app etc., and used personal network to amplify the advertising results and word-of-mouth, helping to unlock and expand new customer segments; meanwhile, consumers can enjoy much convenience and bargain in-store with a simple mobile scan of the digital coupon.
The Digital Coupon solution can log down scan data and monitor campaign effectiveness, which helps Elite Tea to gain insight of shoppers’ behaviour. Based on the potential buyers’ location and interest, the company can devise more strategic promotion campaign for the target segments.
Solutions Synergised to Encourage Re-Purchase
By combining 1QR and Digital Coupon, customers can easily scan for good deals on the tea product packaging from time to time. Elite Tea is able to update offers on the back-end 1QR platform at different periods, boosting sales and surprising customers.
Benefits
Elite Tea uses GS1 HK’s 1QR and Digital Coupon to:
- Strengthen consumers’ rights-to-know, extend trust and interaction
- Boost sales and track campaign results
- Improve shopping experience with convenient and easy “scan-and-buy” approach
- Steer traffic to e-shop by connecting offline and online.
We are committed to promoting Chinese tea culture and developing new products, drawing more people to enjoy tea in new ways. Applying 1QR and digital coupons shows exactly how we blend tradition with innovation, leading the millennia-old tea culture into the digital age: Consumers can easily use their phone to scan and access detailed product certification, brewing instructions and more, at the same time we connect them to our online store for shopping and sharing experiences with friends, expanding our scale.
Mr. Franki Law, Founder
GS1 standards used or solution (s) /service (s) used |
Company Background
Since its establishment, Elite Tea has been dedicated to promoting tea culture, encouraging every tea lover in Hong Kong to cultivate their mind and relax in busy lives through innovative mindset.