Crave for Japanese Food Revived QR Code Draws New & Young
Background
Maruwa aims to attract new customers and younger generations through new product packaging to promote their products via online channels and strengthen consumer engagement.
Solution
The new packaging incorporates “1QR”, GS1 HK’s 2D barcode, which allows consumers to access detailed product information, latest offers and play games to win products.
Benefits
“1QR” helps Maruwa promote merchandises, tap into new market segments and elevate consumers’ trust in products, while minimise outdated information on printed matters.
Background
Originating from Taiwan, Maruwa Japanese Food Limited focus on the production of Japanese-style frozen food and has witnessed the rapid development of modern supermarkets in China during the 1990s. The company became the first-generation frozen food supplier for well-known international supermarkets such as Walmart and Carrefour in China.
Specialised in fish products such as eel, octopus, abalone, as well as various types of cooked food and meal boxes, Maruwa wants to attract new customers and younger generations with new product packaging. To facilitate promotion and enhance interaction with both new and existing customers, the company has implemented the new generation GS1 barcode – “1QR” on their new product packaging.
Solution – Engage with Customers using 1QR
Maruwa applies “1QR” - a GS1 Digital Link standard-based QR code - on its roasted eel and abalone products, so that diverse product information such as origin, ingredients, nutrient values, etc., could be shown to consumers with a simple mobile phone scan.
Uplift Confidence and Marketing
The company expects that 1QR can increase customer confidence, boost repeat purchase, and establish long-lasting customer relationships through regular update of marketing information on webpage.
Whereas product details provide consumer with clarity and credibility, such information can be easily updated through a back-end system, allowing the company to deliver different offers at different period by using the same “1QR”, without changing product packaging. This facilitates consumer engagement and marketing with easy access to the latest promotions, and rules out any outdated information on printed materials available in the market.
The company also creates a mini game for customers to play and win rewards with the use of 1QR, gaining wider traction in market.
Benefits
GS1 HK’s 1QR supports the long term growth of Maruwa:
- Consumer can read product details, latest promotions and discounts with a simple scan;
- Prevent outdated information on printed materials and save paper to go green;
- Collect and analyse the scanning records of different products to better shape marketing strategies;
- Meet the new shoppers’ preference by engaging them in both online and offline channels.
Maruwa selects only high-quality fish products for customers. With 1QR, we can gain their trust by showing product information such as origin, ingredients, nutritional value, etc, also publish latest information and offers on 1QR webpage to engage consumer by digital means, this does not only reduce paper waste but also address the problem of outdated information on printed matter and help save the environment.
Lulu Sun, Person-in-charge
Company Background
Maruwa is originated from the famous Peitu Frozen Food in Taiwan (It is one of the first companies to introduce Japanese technology to produce various fish products. With more than 60 years of manufacturing experience) Maruwa has been serving Hong Kong and Southeast Asia markets with premium products globally since 2005.
