GS1 Hong Kong Summit 2024

Anna has more than 30 years of CEO experience in steering the strategic direction of the organisation, spearheading major strategic innovative initiatives that have revolutionized the way companies do business locally and globally, helping HK business community thrive.

She has led GS1 Hong Kong to establish platforms, ecosystems and programmes that have driven industry adoption of global supply chain standards, practices and technologies to enhance business efficiency, facilitate digital commerce, drive IoT development and enable sustainable value chain across industries.

In fostering a collaborative ecosystem, Ms Lin holds a number of appointments in both government and local industry organizations as well as regional organisations, including:

• Non-official Member of Digital Economy Development Committee, HKSAR;
• Vice-chairman of Subcommittee on Infrastructure and Promotion, Hong Kong Logistics Development Council, HKSAR;
• Chairperson of Advisory Group of Digital Transformation Support Pilot Programme, Cyberport; 
• Member of the GS1 Global CEO Advisory Council;
• Director of Board of Pacific Basin Economic Council (PBEC);
• APEC Business Advisory Council Hong Kong representative for APEC Policy Partnership on Food Security

and more.

Ms Lin is a native of Hong Kong. She holds an MBA in Strategic Management from the University of Birmingham United Kingdom.

Mr. Ho is the Chief Information Officer at AXA Hong Kong & Macau, where he is responsible for overseeing the company's entire information technology division, including technology strategy and transformation delivery involving AI, Big Data, Cloud, and Digital solutions. His primary focus is to simplify the technology architecture, maximize operations efficiency and legacy modernization for AXA. Prior to joining AXA, Gary held senior executive positions at AIA and Sun Life, where he led the Digital Innovation, Data Engineering and Enterprise Architecture functions. Before entering the insurance sector, Gary worked as a management consultant at Accenture and IBM, handling multiple digital transformation projects for global financial services companies across APAC & EMEA countries, from strategy to implementation. Gary holds an MBA degree from the University of Iowa – Henry B. Tippie School of Management in the US. Furthermore, he is a TOGAF Certified Enterprise Architect, an IBM Certified Senior IT Architect with a specialization in API Integration, an IBM Certified Cloud Solution Advisor, and a Microsoft Certified Azure Cloud Specialist.

• Keith Wong is responsible for managing and driving the business of Check Point Harmony Pillar – focus on Threat Prevention solutions including cyber security protection on Email, End Point/EDR/XDR, Mobile, SASE, SaaS, Gen. AI Security to support of Greater China (GC) region.
• With over 27 years of experience in the fields of Cyber Security, IT, and Security Consulting, including previously the sales and channel leadership roles at Accenture, Symantec, HPE, Quest, and Microsoft, Keith brings a wealth of cyber security experience and expertise to support and provide the best security for you and your company.

Jennifer Tam, an experienced brand strategist who worked with diverse clientele from SMEs to listed companies in both local and international market. She is now the director of a renowned brand Chicks. Chicks has been producing quality everyday wear for Hong Kong and beyond since 1953.

As the 4th generation, she is continuing the brand’s legacy as well as enhancing all touch points from supply chain to brand experience for people who share the same belief - The best for the family. These years, Chicks has focused more on the social responsibility towards our community and the environment, choosing to use more natural and sustainable materials whenever possible, as well as developing durable and functional products, such as garments that cater to the elderly and individuals with skin conditions. 

What the brand is weaving are lasting relationships, through which we hope to convey a sense of care and sincerity.

Ms. Ella Yu joined DBS in 2019 as team lead for Cash Product and implemented DBS HK’s first CTC deal. Ella later moved to Ecosystems team, where she focused on co-creating innovative solutions with Ecosystem partners to enhance customer journey. In July 2022, Ella led DBS team and launched a paper-less digital trade finance solution co-created with GS1. 

Prior to joining DBS Bank, Ella has developed an extensive background of over 15 years on corporate treasury where Ella implemented multiple innovative fintech and banking solutions including virtual credit card, cross-border ACH and cloud-based treasury management system, these solutions generated significant cost saving for her corporate clients. 

With this career progress with DBS, she will continue to co-create more digital solutions with the right partners to support the facilitation of SME community.   

Winnie Chai is the Head of Digital Partnership, Centre of Excellence, and Digital Academy at DFI Retail Group. In this role, she is responsible for driving the growth of the company’s digital businesses through strategic projects that engage diverse markets and stakeholders. Before joining DFI Retail Group Holdings Limited, Winnie served as the Brand & Partnership Director at Tmall Group, Alibaba, where she successfully led campaigns and co-branding initiatives with local partners. Additionally, she has held various roles in brand management, market strategy, and planning for FMCG and beauty brands such as Estée Lauder and Procter & Gamble.

Holding a doctor's degree of Business Administration, Dr. Timothy Cheng, Head of Hong Kong & South China District, has been with DHL since July 2001. During the 23 years in DHL, Dr. Cheng has worked in various positions in sales and corporate management with great achievements. He used to be Branch Manager of Zhongshan, General Manager of Shenzhen, Operations Head of South District, Head of South District. His leadership and strategic deployment solidly boost the business growth of Hong Kong & South China.

Mr Ben Au has been working in the logistics industry for more than 20 years who acts as a management role for many different job functions. Mr Au has solid experiences in sales & marketing, logistics operation, project management, solution design, process reengineering, and financial management which makes him an all-rounded entrepreneur. With his uniqueness of multi-skilled background, he established Empower SCM Ltd. since 2017. 

Empower SCM is a startup company which focuses on building an ecosystem and resources sharing platform for E-Commerce industry. It provides a full scope of services includes B2C & B2B fulfillment, Inventory Management, Financing, Marketing, Operating System, Shipping Channels, X-Ray Cargo Screening & Air Freight solutions. It currently has more than 300,000 sqft operating areas in HK serving E-Commerce Platforms, 3PLs, Brand Owners, and SMEs. 

Mr Au obtained Bachler Degree in Industrial Engineering & Engineering Management at HKUST. He started his career in the logistics industry and worked in multi-national logistics companies, including UPS SCS, DB Schenker (BAX Global), Agility & Jusda, before he becomes an Entrepreneur.
 

Brian Chan is the ERP Project Director of Gammon Construction, with focus to revamp the company’s IT systems.  One of the key initiatives is to implement Single Source of Truth for the company.  

Brian took on various IT leadership roles in adidas Group, Carlsberg Group, PVH Corp. and Jebsen Group.  He is also a member of the HK Computer Society Retail Tech Industry Group.
 

James Leung is a seasoned professional with extensive experience in the logistics industry. He serves as the Vice President of Key Accounts for the APAC region as well as Vice President of Sales for Korea and Japan at Geek+. 
Since joining the company in 2019, he has leveraged his expertise in strategic account management and sales leadership. With a proven track record of innovation and leadership in logistics, James is committed to driving operational excellence and providing value to clients across the Asia Pacific region and beyond.

Dr Edmund Lee is General Manager & Head of Group ESG Initiatives of Gold Peak Technology Group. He is the former Executive Director of Hong Kong Design Centre, the HKSAR Government’s strategic partner in design dedicated to raising Hong Kong’s profile as a design hub and driving value creation through creative thinking, design and innovation.

He has a broad range of leadership roles and extensive management experience gained in science-based, design-led and innovation-driven organizations across public and private sectors. He is a Companion of Chartered Management Institute, a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce, and a Fellow of Hong Kong Institute of Directors.

Trained as a biotechnologist in biomanufacturing and pharmaceutical industry with PhD from King’s College London and MBA from Warwick Business School, Edmund has emerged as a public-sector entrepreneur, a change champion, a design advocate and a Listco executive. He has also completed executive education in Sustainable Leadership & ESG Investing, Design, Smart City, Blockchain, Corporate Governance and Non-profit Management from globally renowned institutions.

Michael Yue (余名德) is Managing Director and General Manager, Sales and Operations of Google Hong Kong. He has 20 years of experience in sales, marketing and operations. Joined Google in 2011, he has held sales leadership positions, partnering with businesses across retail, ecommerce, media and entertainment, and financial services sectors on digital strategy in APAC. Most recently, Michael was the global head of sales strategy and enablement responsible for the development and growth of Google’s advertising sales force.

Prior to joining Google, Michael held roles at Hewlett Packard Canada (Enterprise) leading business strategy, with one of the achievements as launching innovative programs for SMEs.

Michael holds an Executive MBA degree from the Kellogg-HKUST EMBA program and a Honours Business Administration (HBA) from Ivey Business School in Canada. With a strong entrepreneurial mindset and coaching skill, he is passionate about youth empowerment

Anna has more than 30 years of CEO experience in steering the strategic direction of the organisation, spearheading major strategic innovative initiatives that have revolutionized the way companies do business locally and globally, helping HK business community thrive.

She has led GS1 Hong Kong to establish platforms, ecosystems and programmes that have driven industry adoption of global supply chain standards, practices and technologies to enhance business efficiency, facilitate digital commerce, drive IoT development and enable sustainable value chain across industries.

In fostering a collaborative ecosystem, Ms Lin holds a number of appointments in both government and local industry organizations as well as regional organisations, including:

• Non-official Member of Digital Economy Development Committee, HKSAR;
• Vice-chairman of Subcommittee on Infrastructure and Promotion, Hong Kong Logistics Development Council, HKSAR;
• Chairperson of Advisory Group of Digital Transformation Support Pilot Programme, Cyberport; 
• Member of the GS1 Global CEO Advisory Council;
• Director of Board of Pacific Basin Economic Council (PBEC);
• APEC Business Advisory Council Hong Kong representative for APEC Policy Partnership on Food Security

and more.

Ms Lin is a native of Hong Kong. She holds an MBA in Strategic Management from the University of Birmingham United Kingdom.

Dr. Toa Charm is a highly accomplished professional with extensive experience in the innovation and technology industry. His expertise spans various domains, including AI/Big Data, FinTech, Corporate Innovation, Entrepreneurship, and Digital Transformation. Dr. Charm has held senior management positions at Cyberport, HSBC, IBM, Oracle, Kingdee, and Jardine. He published his book titled "數碼力大提升" (Boost Your Digital Power) and a few international business cases. Dr. Charm received accolades such as the 2019 College of Business Distinguished Alumni Award and the 2018 Doctor of Business Administration Alumni Award from CityU HK.

Dr. Charm is actively involved in advising enterprises on digital transformation, data literacy empowerment, and data monetization strategies. He has provided guidance to renowned organizations such as Bank of East Asia, China Everbright Bank, China Construction Bank, Transunion, Sun Life, AIA, BLUE, Chow Tai Fook, Harbour City, foodpanda, Airport Authority, Ricoh, ONE, CLP, MTR, HKTDC, Baidu and Lenovo.

Dr. Charm played a pivotal role in establishing Cyberport as a global leader in the digital tech ecosystem, attracting over 1,200 digital companies from more than 30 countries, including multiple unicorns. He currently chairs a few Asia's elite start-ups including OpenCertHub, Posify, Buyandship, Wizpresso, Lively Impact, HairCoSys and Kingsware.

Dr. Charm's contributions extend beyond individual companies. He serves as the Founding Chairman of the Data Literacy Association and holds key positions in various industry organizations. These include the President of the IoT Industry Advisory Council at GS1 HK, member in the Technology Council of Macau SAR Government, ExCo member of the Startup Council of the Federation of Hong Kong Industries (FHKI), mentor in the ELITE & LEAP Admission Panel at Hong Kong Science and Technology Parks (HKSTP), member of the Entrepreneurship Centre Advisory Group at Hong Kong Cyberport, member of the Tech Panel at Hong Kong Applied Science & Technology Institute (ASTRI), member of Digital Economy at Hong Kong Consumer Council.

Furthermore, Dr. Charm actively contributes to nurturing the next generation of leaders through his teaching engagements at leading universities such as the Chinese University of Hong Kong (CUHK), Swiss Business School, Institute for China Business at HKU, and Greater Bay Area Business School. He received Faculty Teaching Merit Awards in 3 consecutive years (2021-23) from CUHK. Dr. Charm completed executive training programs at MIT, Stanford, Oxford, UC-Berkeley, Northwestern, Ivey, and CEIBS.

With over 20 years of experience in the IT industry, Dave has an impressive track record as Head of IT and Chief Architect on IT strategic planning and digital transformation initiatives.

Currently serving as the Vice President of HKCS, Dave leads the emerging technology and specialist groups such as AI, Cybersecurity, FinTech, and Enterprise Architecture for the Council. He is an Enterprise Architecture evangelist and leads the IT Architect community in Hong Kong. Dave holds a Master’s degree in Software Engineering and has obtained professional qualifications in Security, Cloud, and Data Science.

Raymond Choi is Solutions Director at Markem-Imaje, a leading and global provider of end-to- end supply chain solutions and industrial marking and coding systems. He leads the Asian solutions group and brings over 26 years of experience in software and solutions engineering, operations and sales, serving global top 100 consumer goods & FMCG companies, and has successfully run several 2D code serialization and digitalization projects.

With extended experience from FMCG, pharmaceutical, electronics, financial and telecommunication industries, he is expert in areas such as Industry 4.0 & IoT, digital identification, supply chain and track & trace including the globally accepted GS1 standards, artificial intelligence, security, and payment technology.

Keshini Talwatte has been with MAS for 21+ years and has contributed in multiple roles. Keshini currently holds the position of General Manager of Group Sourcing and Supply Chain Digital.

Currently, She is at the forefront of shaping a forward-focused digital transformation strategy for sourcing and supply chain management. Spearheading transformative initiatives such as the Supply Chain Control Tower and ESG Traceability. Keshini also provides industry technical leadership to the Sri Lanka apparel and textile industry, driving ESG data digitization and exchanging collaborative projects with GS1 and ADB. Keshini, a certified Lean Black Belt at MAS, has been instrumental in implementing lean manufacturing and enterprise business reengineering, with global exposure to lean consultancy in Japan and the USA. She earned her B.Sc. in Science from the University of Delhi, India, and possesses an MBA from Cardiff Metropolitan University, UK.

Since joining Maxim’s Group in 2007, Mr. Pippo Au has held a pivotal role in supply chain management, currently serving as the Head of Supply Chain. He oversees strategic procurement and business partnership planning in Hong Kong and Macau. In response to the global trend towards sustainable supply chain transformation, Mr. Au has played a key role in advancing sustainability strategies and circular economy initiatives, successfully leading several pilot projects in this area.

With his extensive experience in the food and beverage industry, Mr. Au manages supply chain strategies for various types of restaurants, including licensed brands in Hong Kong and Macau. Beyond managing comprehensive supply chains and business relationships, he is also passionately engaged in developing and promoting innovative solutions to support regional sustainable development strategies.
 

Dr. Queenie Cheng is the Senior Manager, of HKP Group Managing Director’s Office, Nan Fung Group and has extensive experience in real estate development, valuation, leasing & management, public affairs and asset management in Hong Kong and Greater Bay Area, Mainland.

As part of the HKP Managing Director’s Office of Nan Fung, Queenie has an overall accountability for the financial performance, value creation and operational efficiency for all the assets owned by Nan Fung across various portfolios in Hong Kong. Queenie is heavily involved in the formulation of the development direction, including leasing strategies, property management standards, marketing campaigns and asset enhancement initiatives.

Queenie previously was a Management Trainee at Swire Properties where she was responsible for the leasing and management of commercial portfolios like Pacific Place, Cityplaza and Island Place and played a key role in driving redevelopment projects in the Taikoo Place area and government land sale projects.
Trained as a social scientist and surveyor with a doctorate degree in real estate & construction from The Hong Kong Polytechnic University, Queenie holds masters degrees in real estate finance and migration policy from The University of Hong Kong and London School of Economics and Political Science respectively, and also a Bachelors in Social Sciences from The University of Hong Kong. She is a Member of The Hong Kong Institute of Surveyors, a Member of Royal Institution of Chartered Surveyors, Registered Professional Surveyor (General Practice) of Hong Kong, and an RICS accredited Assessor for professional competencies.
 

Mr. Pius Chan left an organization he had worked at for over 10 years and returned home to take over the family business. He registered the family business brand as "Tai Po Chun Hing" and continued his father's operating philosophy, insisting on using pure meat and 100% beef to make their meatballs. In 2009, they promoted their products at a food expo, selling meatballs at 1 dollar for 100 pieces. During the 2013 European horse meat scandal, they were verified as the only manufacturer in the market using 100% beef to make their meatballs. In 2016, they launched meatballs with zero additives and obtained the Triple-A zero additive certification. In 2019, they were awarded the "Outstanding Family Business Award", the "Creative Entrepreneurship Award", and the "HKIM Market Leadership Award".

Adrian Cheung joined The Garden Company Limited in 2018 and started off in manufacturing operations and held the positions of Production Manager (on the New Bread Line / Biscuits, Wafers and Candy production lines) before transitioning in 2023 to the sales department (Export Manager) as well as the legal department (Head of Legal).

Prior to joining Garden, he founded Stellar House (星月居) in 2016, a restaurant serving traditional Cantonese cuisine with a seating capacity over 100 persons. He also co-founded Crunch Munch in 2016, one of only sixteen licensed food trucks (美食車) in Hong Kong and completed the sale of the business in 2018. 

He also has a legal background, having read law at Cambridge University before going on to work at Ashurst LLP (a full service international law firm) for close to 4 years in London and Hong Kong, focusing on corporate matters such as Initial Public Offerings and Mergers & Acquisitions. During this period, he also obtained his license to practice law in two legal jurisdictions, namely England & Wales and Hong Kong.
 

Mr Edwin Lau is currently the Founder and Executive Director of The Green Earth, an environmental organization promoting resource conservation and zero-waste culture. He has been actively engaged in environmental protection work since the late 1980s. He places great concern on several pressing environmental topics, e.g. waste management, climate change, energy conservation and air pollution.

Mr Lau keeps offering his recommendations and expressing his opinions through media interviews and open letters on several pressing environmental issues confronting humankind. Most of his published letters can be viewed from the following link https://www.scmp.com/author/edwin-lau

Mr Lau is currently a member of CUHK Jockey Club Museum of Climate Change Expert Committee and senior advisor of Hong Kong Solar Industries Association.

In 2009, Mr Lau was awarded the Medal of Honour by the HKSAR Government in recognition of his long-term contribution to the promotion of environmental protection and environmental education. In the same year, he was also awarded an Outstanding Earth Champion by The Earth Champions Foundation.

Ravel Lai is a seasoned IT and digital veteran with a remarkable track record of over three decades in the retail and consumer products industry. With extensive expertise in various sectors, including consumer electronics, food and beverage, FMCG, fashion, and shopping malls, Ravel has consistently demonstrated his ability to drive digital transformation and innovation.  

He is currently the Executive Director & Chief Information Officer of Uni-China Group, where he guides the IT team in implementing the digital transformation strategies across multiple business domains. His role covers retail, trading, F&B, distribution, cold chain, wet market, and property management. Under his direction, the team adopts advanced technologies that help Uni-China to keep up with the fast-changing digital environment.  

Before his current role at Uni-China Group, Ravel performed excellently as the General Manager of Business Technology at Hysan, where he influenced the company's technology strategy and created new business opportunities. During his time there, he successfully applied various technologies, promoting innovation and digitalization within Hysan. Remarkably, Ravel led projects involving 5G, RPA, AR/VR/MR, AI data analysis, machine learning, ecommerce, and marketing technology, supporting the company's growth and success.  

Prior to joining Hysan, Ravel held the prestigious role of Chief Digital Officer/Chief Information Officer at DCH, where he initiated the organization's digital goals by combining IT and digital aspects across all business units. His focus areas included customer relationship management, marketing effectiveness, supply chain optimization, and enterprise risk management. Ravel effectively changed the company's corporate culture, encouraging innovation and cooperation among a diverse workforce of 17,000 employees across 12 Asian economies.  

From 2013 to 2018, Ravel was the Regional IT and Digital Director at a leading restaurant group in Asia, managing the digital activities of Pizza Hut & KFC. His outstanding leadership in digital and social media marketing, as well as digital transformation, earned him industry recognition and many awards. Ravel was named World CIO 200 in 2023 and 2024, AESAN CIO 100 in 2023 and 2024, Top 10 HK IT Leaders in 2024, China's Top CIO in 2016, and one of the Top 50 Innovative Retail Leaders in Hong Kong in 2017.  With his vast experience, visionary mindset, and proven ability to drive technological advancements, Ravel Lai continues to make significant contributions to the IT and digital landscape, transforming businesses and shaping the future of retail and consumer products.

Industry experience
Mr. Ryan Tse currently serves as a director of Vita Green Group. Vita Green Health Products Ltd. is a leading health food company within the group. Since joining the group in 2010, Mr. Tse has played a key role in leading the group's growth and success over the past decade. He is responsible for product research and development, production, market research, marketing strategy and overseas market development.

Academic qualifications and professional qualifications
Mr. Tse holds a Bachelor’s Degree in Political Economics from Georgetown University, a Master’s Degree in Management from London Business School, and a Master’s Degree in Chinese Medicine from Guangzhou University of Chinese Medicine.
 

Philippe Chan is the GM of YouGov Hong Kong & China and a member of ESOMAR. An experienced FMCG and retail expert, prior to joining YouGov he was with a number of international agencies providing strategic advice to leading multinational and local companies across the APAC region during the past twenty years.

Currently with YouGov, Philippe has provided strategic advice to many corporates across the banking & insurance, retail, FMCG and the media and recording industry in the region. Together with YouGov’s evolving consumer insights model through the application of AI solutions, not only will clients receive real time information, it will also allow them to act intelligently to support their business decisions.