Identify products with one “beep”
The retail landscape is always changing and challenging – rapid growth of e-commerce, changing consumer behaviour, ever greater competition, higher consumer expectation of product information and buying experience etc. To win and maintain business, retailers must create a seamless consumer experience online and offline.
Retailers can comply with product listing requirements on traditional retail outlets with barcodes as product identifier. Barcodes enable the unique identification and smooth exchange of products and information – from source to consumers. GS1 Standard speeds up store checkout and facilitates store operations, delivery and inventory management to fulfill consumers’ expectation and omni-channel retail for businesses.
Major online e-commerce platforms use GS1 Standards as the foundation of identifying goods online. e-Commerce platforms like Amazon, eBay, Alibaba, Google, Tmall etc require merchants to use GTIN as product identifier for better product catalogue management, so consumers can search, find, compare and buy the products.
Ensure data quality
Data quality is a key to build a successful omni-channel experience. With unique product identifiers like GTIN, accurate, complete and consistent product information can be provided to consumers across all channels.
GLN, SSCC – Identify trading items and logistics units
Brand owners, logistics distribution service provider, retailers, e-tailers can identify the trading items and logistics unit with GS1 standards (GTIN, GLN, SSCC) accurately for track and trace across supply chain and to boost operational efficiency.
EPC/ RFID Standards – Enhance inventory management and consumer experience
The Electronic Product Code™ (EPC) is syntax for unique identifiers assigned to physical objects, unit loads, locations in business operations. When unique EPCs are encoded onto individual RFID tags, retailers can enhance their inventory management and consumer journey analytics to fulfil a solid omni-channel strategy and gain consumer insights with data analytics.
GS1 HK can provide suppliers with a list of ILT (item-level tagging) certified vendors to source RFID tags, readers and other related solutions.
Fuel better consumer experience with advanced technologies like IoT (RFID & video analytics) & AI (data analytics and predictive analysis), drive business with insights.
Protect your brand against counterfeits with patented anti-forgery micro printing technology, build trust among partners and consumers.
Engage consumers, stimulate sales and optimise promotion with cost-effective, traceable and measurable digital coupons.
Barcode Scan @ WeChat
Promote your products to billions of WeChat users in China simply by uploading product information on our BarcodePlus platform, enabling WeChat users to gain access to your product information simply by scanning the product barcode.
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