GS1 SmartSearch Effectively Increase Sales & Ehance Brand Image
Increase Online Visibility
- SEO-friendly and machine-readable product information makes it simple for search engines to catalogue your products, resulting in a higher search engine ranking
- Structured data with consumer-facing attributes enables greater visibility of your products in online searches
Enhance Consumer Experience
- Consumers find what they want more easily through more relevant and accurate product information displayed in search results
- Quality product information can be shared consistently across different websites, providing consumers with better online experience
- More relevant search results lead to more click-throughs to your product pages and potentially, more sales.
- Shared product information via consumer-facing mobile devices and websites, which ultimately drive sales.
How it works
Specifically designed standards and guidelines create structured data about a product. This organizes your product data into logical, consistent categories that make it easier for search engines to understand and display to potential customers.
- Products are uniquely identified using a GS1 Global Trade Item Number (GTIN) which is linked to associated machine-readable product information
- Based on GTIN, it defines a web vocabulary that can be used to make product data readable to computer software and search engines, resulting in more relevant search results and higher search ranking (e.g. Google).
- It has a rich set of product attributes that were developed by working with industry leaders and serve the needs of the industry.
GS1 HK also partners with website design expert, In Store, that can help you to integrate GS1 SmartSearch and construct online store that stands out from the crowd! With 20+ years of experience in building website platforms, In Store helped various industries to create 1000+ online stores. Contact us to learn more.
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