Exciting Tripartite Discussion in Food Safety Forum 2017  

1.“Hong Kong is a gourmet paradise. A gourmet paradise counts not only on the varieties of food products and choices, but significantly on food safety and quality.” -  Dr. Chui Tak Yi, Under Secretary for Food and Health

2. Embracing the theme “Food Brand Protection: Increase Consumer Trust”, Food Safety Forum 2017 was held successfully on 30 August. The forum drew more than 300 experts and practitioners, and 90% of delegates rated the overall programme arrangement "very good and above". 

3. Highlights of the Forum:

Tripartite Collaboration among the Government, the Public and the Industry
Inaugurating the Forum, Dr. Chui Tak-yi, Under Secretary for Food and Health, reassured audience of the government’s commitment to protect food safety in Hong Kong in his Opening Address. Mr. Eugene Fung, Deputy Secretary of Food and Health Bureau, delivered a keynote speech on the topic of “Enhancing Food Safety: Multi-pronged Approach and Tripartite Efforts”, underlining the importance of food traceability. “When food safety incidents happen, the most important thing is to ensure information visibility at once, including locating the problem swiftly, because only by knowing the root of the problem could we monitor the situation,” Mr Fung said.

Heightened awareness on food traceability 
The Award Presentation Ceremony of Quality Food Traceability Scheme 2017 was also held to recognise 21 companies who demonstrate excellence in food safety and traceability practices. This year, 7 companies are new to the Scheme, showing that food traceability is of growing importance to both the industry and consumers. 

Scan barcode to win prizes
During the Networking Break, participants engaged actively in the game at our booth. They simply had to scan the barcode of different products using WeChat scan function to redeem the gifts, including EDO pack crackers and potato chips, Yaokin Umai Corn Snack, Jugard soup packages, Sun Fat Heung soya milk, Green Dot Dot coffee and soya milk gift set!

Pioneers panel discussion
Towards the end of the Forum, the Pioneers Panel Discussion themed Building Local Food Brand and Loyalty was held. During the discussion moderated by representative from Hong Kong Food Council, renowned panelists shared their perspectives on how to successfully build Hong Kong food brands and winning tips to boost consumer loyalty. The thought-provoking discussion sparked interesting questions from the audience.