- 零售及快速消費品
Certificate Course in Understanding Omni-Channel Commerce in Retail
Omni-channel retailing is an inevitable trend in the retail landscape. This course is designed by HKRMA and GS1 Hong Kong for those working at the front-end or back-end of retail operation environment, and those who would like to know more about the operation under omni-channel retailing model. This course is to introduce how to use smart tools and system analytics to smooth the journey of retail operation from enhancing product visibility to consumer experience, to easing order fulfillment at warehouse. The course will cover the below outline in a total of 4.5 hours training taught by various experts.
Date:
19 Oct and/or, 26 Oct and/or, 2 Nov 2021 (All Tuesday)
Format:
1.5 hours online training per session
Course Fee:
Member:
HK$750 per person for 3 sessions
HK$250 per person per session
Non-Member:
HK$1,200 per person for 3 sessions
HK$400 per person per session
Certificate for Full Course Only
A Certificate of Completion named "Understanding Omni-Channel Commerce in Retail" will be issued for those completed all 3 sessions.
Language:
Delivered in Cantonese (supplemented with English terminologies)
Course materials will be in English
Details:
Session 1: 19 Oct 2021 (Tue) at 3:00pm - 4:30pm
Understand the Enabler of Product Digital Journey
- Enable Omni-channel Commerce with Unique Product Identifier
- Improve Products’ Online Visibility
- Get Discovered on Google and Start Selling
Session 2: 26 Oct 2021 (Tue) at 3:00pm - 4:30pm
Enhance Consumer Experience & Drive Business with Data Intelligence
- How Holistic Retail Analytics Helps Drive Omni-channel Sales & Commerce
- Build Your eShop with Optimized Performance
- Harness the Power of Barcode for Consumer Trust and Engagement
Session 3: 2 Nov 2021 (Tue) at 3:00pm - 4:30pm
Order Fulfilment & Operations Made Easy
- The Use of Barcode in Smart Warehouse Management
- Transforming the Last Mile Delivery
- Cross-border eCommerce Logistics – Scale up Your Business Globally